Berkshire Hathaway, Royal Dutch Shell, IBM, Lego, Old Spice, U2, Madonna, Artic Monkeys, The Beatles, David Bowie, The Cure and The Clash. What do they all have in common?
They are very well-known successful businesses, artists / bands that have all reinvented themselves throughout and when reinvention is needed.
Post COVID-19 there will undoubtedly be a lot of reflection, self-reflection and business shaping / reflection. To me one thing is certain, and this is that a crisis reveals character, with that in-mind it will lead people in directions where they wouldn’t normally go.
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