Apprenticeship Levy Apprenticeships - Non Levy

Careers Guidance from the Creative Alliance.

Meet the Creative, Digital and Marketing Apprentices

These are anxious times for young people and their parents. No exams, little access to careers education, universities looking at how to deliver much of next year on-line and challenging employment prospects.

An apprenticeship may not have been something you had previously given much thought to and you may not have much idea what it involves. 

The industry experts at Creative Alliance and recent and current apprentices at organisations including Birmingham City Football Club, Birmingham Royal Ballet, DanceXchange, Digital Glue, Orb, Precision Marketing, Richer View, The Rep, & Updates Media have put together 4 conversations on YouTube.

The conversations include how to find out about apprenticeships, applying for them, what the roles involve, how the training is organised, what people learn and what jobs they go onto to do in the creative industries. 

We look at four different aspects of the creative industries and what apprentices learn to do and become in those sectors.

Shek Yuhanna, Digital Marketing apprentice at DanceXchange, says:

“I love doing these conversations. I love sharing what I’m learning and I’m learning so much more than I ever thought I would. I’m helping market all our dance classes online at the moment and I’ve never been busier.”

Joe Pickering recently completed his Digital Content Producer apprenticeship with Birmingham City Football Club.

“I’m now working full time as a videographer and broadcaster at the club. This apprenticeship has got me my foot in the door into the screen industry.”

Creative Alliance is the only independent not for profit training company in the region that specialises in creative, digital and marketing training and apprenticeships. For more information visit

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